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An American Story Shaped Abroad

Brad Taylor – Dubai, founder of DUSU Holdings and co-founder of Workz
Brad Taylor - Dubai
Brad Taylor lived in England for three years before moving to Dubai in 1994. As the family prepares to spend more time in the United States, this site records the businesses, relationships and lessons that shaped their life abroad.

Building Workz

Founded in 1997 by Brad Taylor and Tor Malmros, Workz grew from regional telecommunications and supply-chain operations into an international business spanning SIM manufacturing, eSIM and remote provisioning. It served more than 100 mobile-network operators across over 70 countries before its acquisition by Trasna in 2024.

DUSU Today

DUSU brings together the family’s investments across the United States, United Kingdom and United Arab Emirates. Its priorities are disciplined capital allocation, sound governance and continuity across generations.

Perspectives

Brad shares lessons from building businesses across cultures, leading teams and managing technological change, alongside reflections on governance and private investment.

Career and Workz milestones

30+ years abroad

International career

70+ countries

Countries served by Workz

100+ operators

Mobile network operators served

2024

Workz acquired by Trasna

Get in Touch

We’re here to connect. Reach out for inquiries or collaboration.

USA Address:

3948 3rd St S, Unit 345 Jacksonville Beach, Florida 32250 United States

Dubai Address:

PO Box 53403, Dubai, United Arab Emirates